INCREASE YOUR FIRM PERFORMANCE

If you have declining sales revenue, and your business consulting firm tells you to “reverse your declining sales revenue,” then you don’t have the right CFO.  At Veritas™ you won’t get boiler plate.  All of our work is custom to you and your business.  There is a reason your sales are declining.  The 1st step is identifying why it is happening.  The next step is determining what needs to be fixed. And the next stop is determining how it needs to be fixed.  No one can see 360 degrees.  It’s not what you can see – its what you can’t see (or don’t  want to see).

Veritas CFOs are affordable. The truth is, top-notch “anything” can be very expensive but Veritas make it affordable so that you get more value from what you pay for. Some, mistakenly, have hired less expensive (and less skilled) CFOs that sold them boiler plate “consulting packages” to remedy their ailments.  At Veritas, our unique engagement process, unlike others, will provide you access to top-notch, custom, and affordable advisory.

It’s hard to argue with success.  The truth is, however, the moment you begin a business you immediately lose objectivity.  When we become invested in a process, business, etc., the tendency is for our mind to see what it wants to see.  We miss the obvious.  If this isn’t enough reason, in today’s marketplace, it is amazing how quickly a “pay streak” plays out.  You could be doing great – and 3 months from now – there will be a shift in the market place.  You may be able to see the next few miles fairly clearly, but you might not anticipate that hairpin curve that is hidden up ahead.  Additionally, most entrepreneur’s eventually fall into a routine.  Routine equals diminishing returns.  A business and its processes should be continually innovated.  Too many business owners end up working for their business.  At Veritas, we help provide owners objectivity.  We help you continually innovate so that you don’t lose momentum.  And, we help create a business that works for you!

As an aside, not every business has experience in “turn-around” situations.  At Veritas, it has been our privilege to work with those in times of great need.  However, no one wants to end up in a corner.  All too often, “my business isn’t broken” can end up being the beginning of the end.  Are you able to work less and still experience continuous growth?  If not, then you should consider your current plan.  In his book, The Age of Paradox, author Charles Handy, challenges us to begin a new Sigmoid Curve (new growth) before our existing trajectory begins to diminish.  Eventually, if you aren’t challenging yourself with new growth, personally and corporately, your business is at risk of being a “broken business.”  Veritas™ will keep you on the go and on the move..

 The hidden self-talk is “If I hire a CFO it means I am weak in some area.”  Interestingly enough, this paradigm ONLY exists in business.  You see, it is really the “best and brightest” that work with a trusted advisor.  Batman had Robin.  The Lone Ranger rode with Tonto.  How many of you know Joe Clava (caddy to Tiger Woods)?  How many of you have heard of Tom Martinez (personal coach to Patriots Quarter Back Tom Brady).  How about Charlie Munger (the right hand man to Warren Buffet)?  At VMG, it is never about us.  It’s all about you.  When you engage with Veritas, you join the ranks of the “best and brightest.”

There’s nothing wrong with vetting business ideas with your friends.  But keep this in mind: Are your friends objective?  Are YOU objective?  Author John Steinbeck, in The Winter of Our Discontent, has a great quote: “No one wants advice – only corroboration.”  The challenge with getting advice from friends is finding someone who is both highly-skilled in the area of business AND someone who is trustworthy.  And therein lies the problem:  finding a friend who is both highly-skilled AND trustworthy.  A friend is thought to have your best interest at heart.  The trouble is, our friends are all too apt to tell us what we want to hear.  It is human nature to gravitate towards those that make us feel good.  Do you really want solid, objective advice or are you really looking for someone to validate who you are and what you are doing?  The antidote to the Steinbeck quote is this: “Wounds from a friend can be trusted, but an enemy multiplies kisses.” Prov. 27:6  So, when it comes to highly-skilled advisory, VMG is faithful to tell you what you need to hear.  We have your best interest at heart.